overview

The streaming market is constantly evolving. It’s filled with hundreds of thousands of artists vying for the attention of fans. The landscape is daunting, confusing, and filled with many pitfalls that are easy for artists to fall into.

We take the road less traveled when it comes to building your audience, positioning you for success with an all encompassing strategy.

Pre-release

  • Best Practices:

    • We help you make sure everything is as it should be on your streaming profiles. Helping to ensure fans can engage with you in the most meaningful way on each DSP (Spotify, Apple, YouTube, Pandora).

    • We audit all your streaming platforms in order to maximize your reach & engagement.

    • We can also advise on best practices in setting up a pre-save & pre-add campaign.

Post-release

  1. Playlist Pitching:

    • Our team strategizes on a target list of tightly-curated independent playlists that are tailored to your song, and then pitches to their owners. We also mine keywords and crossover genres for new potential lists. We have longstanding relationships with curators who are always looking for new music, we also take the time to research new, rising 3rd party playlists that are highly relevant to your song.

    • When our clients’ songs are plugged in to on-brand lists with real engagement, you increase your chances of algorithmic playlists supporting your songs.

  2. Playlist Creation:

    • As an extension of your artist brand, we work with you to create and optimize artist-owned playlists (custom playlists and catalog playlists). Creating and pushing these playlists helps reach new fans, influences streaming services’ algorithms with correct data, and are a main point of access for hardcore fans. 

    • Artist catalog playlists can drive almost 10x the volume of streams than someone just listening to a single on its own, and we help to maximize plays on these playlists through our custom ad campaigns.

  3. Ad Management:

    • We create specialized ad campaigns, using specific data to target new prospective fans who are likely to engage with (follow, save, add to playlists) your music and playlists, with the goal of giving streaming services enough data to begin to recommend the song organically.

    • Each campaign is customized according to the goals and needs of the artist.

    • We see results as low as .01-.06 CPC driving traffic that builds thousands of real, engaged followers across your profiles & playlists

If you need help sharing your music with the world, come say hi.